Style Scoop: Pharrell Is 2015’s Icon of Style, Peter Dundas Appointed at Roberto Cavalli, More Smart Watches On The Horizon

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The CFDA announced Wednesday that Pharrell Williams will be honored with the Fashion Icon Award at the 2015 CFDA Fashion Awards on June 1. Williams joins the ranks of past honorees Rihanna, Johnny Depp, Lady Gaga, Iman, Kate Moss and Nicole Kidman. “If cool was a person, it would be Pharrell, not just for his looks and sense of style but for his kindness and openness,” Diane von Furstenberg said of the multi-talented trendsetter. “I cannot imagine anyone not seduced by him.” [CFDA]

Peter Dundas has been appointed creative director at Roberto Cavalli, effective immediately. The designer’s first collection will be presented in Milan in September. Eva and Roberto Cavalli said choosing Dundas came from “the desire to evolve a style that combines glamour, tradition and innovation, recognized worldwide as the signature of Cavalli since the birth of the house.” [Women’s Wear Daily]

As Baselworld picks up (an international jewelry and watch trade show held in Basel, Switzerland), one thing has become clear: smart watches are on the rise. Google, Intel and Tag Heuer announced that they’ve teamed up to get into the game with a product that combines Google and Intel’s technological prowess with Tag Heuer’s watchmaking credibility. Additionally, Gucci Timepieces announced a collaboration with will.i.am to create an “innovative wearable concept device.” The device will operate as a standalone smart band, with further details to come. [Women’s Wear Daily & Glam Inbox]

There’s an app for everything these days, and shopping is certainly no exception. There are, however two different types of shopping apps: single-branded apps and multi-branded apps. It has become clear that the latter, which includes retailers, marketplaces and aggregators, fare much better with consumers. Maribel Lopez, founder and CEO of Lopez Research explains, “If you’re trying to do a transaction, [going to] a retailer’s app makes sense [because] people might come and find a wide range of products. If you’re a brand and there’s no effective call to action at the end of it, then why?” [Women’s Wear Daily]

Paper Towns doesn’t hit theaters until July, but the movie’s first official trailer gives Cara Delevingne (and John Green) fans something to get excited about. The model/actress’ first big role as Margo Roth Spiegelman required Delevingne to drop her British accent in favor of that of an American teenager. From the trailer, she seems to have done a pretty good job—jury’s still out on whether this supermodel is believable in the role of “American girl next door.” [Fashionista]