Style Scoop: Public School Hits the Books, Victoria’s Secret Preps for Valentine’s Day, Sophia Webster Launches Instagram Contest

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Public School’s spring 2015 campaign takes a page out of our old math textbooks and puts those ideas onto film. The sequence was inspired by David Bowie’s 1976 Isolar Tour and features models Amanda Murphy and Harry Curran scribbling mathematical equations on glass. Smart and stylish. [Fashionista]

StyleScoopJan30

Victoria’s Secret is heating up for Valentine’s Day, beginning with a new campaign starring Candice Swanepoel, Behati Prinsloo, Martha Hunt, and Nadine Leopold. Predictably, there’s red lace, pink roses, and bombshell hair—and, yes, it’s really sexy. [Fashion Gone Rogue]

It makes sense that Sophia Webster’s Instagram following has grown by more than 50 percent in the last six months—after all, her shoes are undeniably Instagram’s best source of eye candy. To celebrate reaching a 200,000-follower milestone, the designer has set up a competition for one follower to win a year’s supply (12 pairs) of shoes. Sign up for her online newsletter to be sent details about how to enter. [Women’s Wear Daily]

Rag & Bone is foregoing a traditional runway show once again in exchange for a different type of “event.” On February 3, the label will reveal a short film featuring dancer Mikhail Baryshnikov and Lil Buck wearing pieces from the fall men’s collection. The “kinetic conceptual” film was directed by Georgie Greville of Legs Media with still imagery by portrait photographer Andreas Laszlo Konrath. [Women’s Wear Daily]

Forever 21 is the latest fast-fashion player to join the Fifth Avenue party. The retailer will open a five-level, 36,000-square-foot at 640 Fifth Avenue nearby Topshop, H&M, Zara, Uniqlo and Joe Fresh. For the opening next month, pop singer Cody Simpson will perform and gift cards will be handed out to the first 500 people to enter. [Women’s Wear Daily]

Rachel Zoe teamed up with maternity retailer A Pea in the Pod to give expectant mommies a taste of her boho-chic style. The Rachel Zoe for A Pea in the Pod collection will sell at A Pea in the Pod, Destination Maternity and Macy’s stores and online at apeainthepod.com. The flowing dresses and structured jackets range in price from $98 to $248. [Women’s Wear Daily]