Style Scoop: Saint Laurent Moves to LA, Chloe Sevigny Has A Book In The Works, LVMH Might Be Trying To Acquire Proenza Schouler

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Operation: “Reform Project” commences at Saint Laurent as Hedi Slimane moves the brand’s flagship from Paris to Los Angeles. By focusing on the culture of Los Angeles, Slimane is zeroing in on what he believes Mr. Saint Laurent would do himself today. The Los Angeles store will have three stories and occupy 10,000 square feet of space right on Rodeo Drive, complete with a back entrance in an alley for celebrities. [WSJ]

Chloe Sevigny isn’t exactly as schooled in selfies as Kim Kardashian is, but that doesn’t mean she doesn’t deserve a self-titled book. Chloe Book, a hardcover book by Rizzoli that costs $35, which celebrates a fashion icon “famous for looking cool without looking like she’s trying,” puts this cool girl’s history and evolving style at the center of attention. Deservedly. [Fashionista]

Is LVMH about to stake claims on Proenza Schouler? Details of the deal aren’t known, but talk is swirling about a 40% stake in the brand, established in 2002 by Jack McCollough and Lazaro Hernandez. The rumored acquisition would follow that of Nicholas Kirkwood, JW Anderson and Giuseppe Zanotti, all of which saw investments from LVMH over the last year. [Vogue UK]

In an interview with Racked, Vanessa Friedman defends fashion criticism and explains why, even in the age of blogging and new media, it’s still relevant. No doubt, it’s a tough job—as New York Magazine put it, “criticize a designer’s work, and you can forget about an invitation to the next show; gush about it, and lose your integrity.” Friedman talks about the fine line between criticizing and gushing, as well as her own personal experience in the fashion industry. The New York Times fashion director and chief fashion critic will embark on her first NYFW analysis for the paper next week. [Racked]

The sun’ll come out…at Target. In honor of the upcoming contemporized film (which stars Jaime Foxx, Quvenzhané Wallis, Rose Byrne, Bobby Cannavale and Cameron Diaz) Target is launching a limited edition Annie-themed girl’s collection. The 25-piece collection includes apparel and accessories under $30 and launches November 16. [Women’s Wear Daily]