Style Scoop: Vanity Fair is Doing Things the French Way, Rachel Zoe Expands into Shapewear, and Lulu Johnson to Launch Her Own Line

Condé Nast is working on its French. The magazine publisher will be taking Vanity Fair to France next year. The new European edition of the glossy will run under Parisian editorial director Michel Denisot and new editor-in-chief Anne Boulay (formerly of French GQ). Xavier Romatet, Condé Nast France president, told Fishbowl NY that the company needs “to be much more close to the French culture, the French people, the French way of life.” [WWD]

Benetton is calling all “unemployees of the year.” Yes, you read that right. The colorful and often controversial brand, is launching a new campaign under its “UNHATE” initiative. The contest is giving 100 unemployed young adults, ages 18 to 30, the chance to win $6500 for their career and entrepreneurial goals. [Reuters]

Rachel Zoe is sprucing up Jockey underwear with a line of shapewear for comfort seekers looking to smooth out their silhouettes. “Preferred by Rachel Zoe” will feature 3-panel, moderately priced skimmies and slips that will be available in October of this year. [She Finds]

Leandra Medine and Moda Operandi unite! The mega fashion forces — one for her Man Repeller blog, the other for luxury online shopping — released a fun video of Medine styling the Marc Jacobs Spring 2013 collection to be sold on the runway-to-retail site. Now through September 25th, you can shop all 45 looks from Jacobs' latest collection before they hit stores for spring. [ELLE]

Harlem's Fashion Row turned five this past New York Fashion Week, with figures like Vanessa Williams, Natalie Cole, and Fern Mallis there to celebrate new collections by 5 rising designers. [The New York Times]

Move over Betsey! There's a new designer Johnson in town. Lulu Johnson, daughter of iconic and quirky Betsey Johnson, has announced that she will be collaborating with bestie Allison McClellen for a new line, Lulu and Allison. She says it'll keep some of her mom's funky fun but will add more of a modern, everyday twist. [Racked]

Tod's contemporary label Hogan has some Grand things in store — Katie Grand, that is. The stylist will recruit the likes of Saskia de Brauwand Edie Campbell to promote her capsule accessories collection for the brand which includes sunglasses, wedge sneakers, and leather bags. [VOGUE UK]

Looks like things are really coming to an end for The online fashion retailer will be shutting down on September 27… but it's not necessarily for good. The site has been acquired by Amazon, which is looking for a strong foray into fashion e-commerce, and will be revamped as [All Things D]

Fashion Fringe and Christopher Bailey, honorary chair of the initiative and chief creative officer at Burberry, have chosen the program's 2012 winner, Haizhen Wang. Wang's original and edgy designs have awarded him $162,000 to fund his eponymous line. He joins the ranks of previous winners like Erdem and Basso & Brooke. [Marie Claire UK]