Style Setter: Purple Lab NYC's Karen Robinovitz

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Purple Lab NYC's creatrix Karen Robinovitz is known to send fashion and beauty bloggers into a tweeting frenzy with her unique events, exciting launches and focus on new media initiatives. Glam caught up with Robinovitz to chat about her business, her Fashion Week essentials, and her favorite spots in New York.

How would you describe your business in 140 characters or less?
Double duty beauty 4 multitasking mavens. Chic makeup. Playful twist. Mwah!

Where will you be wining and dining this season?
The Lion, Locanda Verde, The Standard for oysters, and Pure Food & Wine for healthy raw deliciousness.

What are your favorite places to shop in NYC?
Kirna Zabete, Barneys, Jeffrey, Curve, NY Vintage, The Sock Man for tights/cute socks, and Top Shop.

What are the most stylish places in NYC?
The West Village. The Meatpacking District. The Lower East Side. Done.

What five items are always in your handbag?
Purple Lab's Huge Lips Skinny Hips lip gloss in at least 3 shades and Cheek Implants cream blush with collagen (never know when you need a little extra cheek action), Chrome Hearts sunnies, Louis Vuitton purple epi leather wallet, Sharpies, Tazo hibiscus tea bags and KAL stevia to flavor up water

How can the fashion set stay fresh faced throughout fashion week?
Water. No alcohol. Smile. Use Purple Lab's Silk Sheets Foundation because it's loaded with hydrating agents and anti-aging ingredients.

What are Purple Lab’s plans for 2011?
Expanding the line to include more products which are still hush-hush right now! So just be on the look out!