Style Setters: Content Creators and Image Makers, Lauren Sherman

Before landing at the helm of digital for Lucky Magazine, Lauren Sherman showed her tenacity for news reporting at Forbes, followed by debuting her wit and fashion smarts at Fashionista. Now she brings the world of Lucky online as the Executive Digital Editor, continuing her talent for all things fashion and media.

Tell us about your first Fashion Week experience.
So one of the first shows I ever went to was 3.1 Phillip Lim Spring 2007. It was his second collection, and it was pretty much all white. It felt really special all those “classics with a twist,” as he likes to call them: tons of easy a-line dresses and eyelet. I just fell in love with his stuff and later on I got to write a really cool story on Phillip and his business partner, Wen Zhou. I started writing about fashion right around the time he launched his collection, so it's been cool to watch his career evolve.

Where is your favorite place to file stories between shows?

I actually really like hanging out with Nola [Weinstein] in the Star Lounge. I feel like we're the only two writers who bother going there! Hey, the wifi is free and there's food! I also like the 'Wichcraft near Lincoln Center.

Where will you be wining and dining this season?

I already made plans to go to RYU. I know, I'm ridic, but you've got to have a little fun during the shows, and a Kardashian sighting would be fun! On a more serious sceney, foodie note: I'm definitely going to hit up the Nomad. And on Fashion's Night Out I'll be at Seersucker in Brooklyn.

What was your first job in the industry?

My first internship was in the editorial department at Nylon when I was 18. I loved it. Especially walking the dogs.