Take a Positive Impact Trip in TOMS’ Lonely Planet Anniversary Shoes
Comfy and cute, versatile and sturdy, and made by a company dedicated to making the world a better place through their One to One campaign, it's safe to say that TOMS are the travel shoes of choice. And for a limited time, you can scoop up a pair really meant to have an adventure in.
In celebration of Lonely Planet, the world's #1 guidebook publisher's, 40th anniversary, TOMS shoes has created a limited-edition flat inspired by four decades of travel with the trustworthy experts. The shoe will be offered exclusively through competitions hosted on TOMS.com, Lonelyplanet.com and through the companies’ social media channels until August 15, 2013. The collaboration has also launched the arrival of the Lonely Planet’s Guide to Responsible Travel, a mini-guidebook featuring top tips for having a more positive impact on the world while traveling.
“It is a natural fit for Lonely Planet and TOMS to come together and celebrate 40 years of amazing and responsible travel experiences, values at the core and in the DNA of both companies,” says the Lonely Planet’s Guide to Responsible Travel. After all, TOMS wouldn't have even happened without travel. While in Argentina in 2006, founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes, which inspired his business model. “Find a traveler toting a Lonely Planet guidebook and look down,” the guidebook continues.”They very well might be wearing a pair of lightweight, travel-friendly TOMS Shoes.”
Hopefully, you'll be one of them! It's hard to concentrate on seeking knoweldge, friendship, adventure, and inspiration across the globe when you're feet hurt, but they won't in a pair of fabulous TOMS, so you'll be able to focus on what matters.