Target Says “I Do” To a New Bridal Collection


Budget brides rejoice; Target has just launched an in-house bridal collection! With sizes ranging from 2 to 28 and prices between $69.99 to $129.99, one of the four styles are sure to suit your silhouette and your wallet.

Racked noted that the newest addition to the retailer could be an expansion of its Tevolio collection of bridesmaid and flower girl dresses with a larger color palette, making it a one stop shop for your entire wedding (registry included).

The team behind the new collection wanted to ensure that no-fuss brides would love the fit and find ways to personalize the gown. “We make sure that each of our dresses has something special, “ said Jennifer Lansing, part of Target development team. “For example, some dresses have a removable flower pin. Many of our dresses have pockets—even bridal gowns. We know that most brides don’t exactly carry a handbag during the ceremony. And she needs lipstick!”

The Tevolio collection is available at