Ted Baker London Brings British Flair to 5th Avenue
A bit of decadent British style came stateside this week, as Ted Baker London opened its flagship store in Manhattan on 5th Avenue. Designed to mirror a British townhouse from the 1920s, Ted's Grand House is an expansive three story venue, offering menswear, womenswear, accessories, and an innovative store design that's sure to delight in both clothing offerings and aesthetics.
Each floor takes a different tone, much like a house would. While the downstairs assumes a scullary feel with maid and butler bells lining the walls, the top floor is decorated after a lady's boudoir, complete with a beautifully rich dressing room. Little hints of Ted tips provide decoration in the most unexpected places, bringing the design full circle. A clothing rack in the women's department reads, “In going down the stairs, the gentleman always follows the lady,” while the stairs read “Style Every Step of the Way.”
As a celebration of the opening, 30 maids and butlers are stationed outside the store, meaning it's quite impossible to miss Ted Baker's grand opening on 5th Avenue. With one step inside the store, shoppers will be whisked away to a brilliant era, taking advantage of 'London Fashion in a New York minute.'