The Kardashian Kollection Takes Hollywood by Storm

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It’s hard to keep up with the Kardashians, but Wednesday night we tried. The famous sisters celebrated the launch of the Kardashian Kollection for Sears with a Hollywood blowout at The Colony. Glam took a spot in the VIP section to scope out the scene.

Cocktails named The Khloe, The Kim, and The Kourtney flowed as waitresses clad in the Kardashian Kollection served sushi from Katsuya to hungry and happy guests. A table filled with mini cupcakes and “K” cookies provided a sweet treat for friends and fans like Aubrey O’Day, Ken Paves, andSamantha Harris to enjoy while they waited for the guests of honor.

Kris Jenner was the first to arrive with Kendall in Kylie in tow. After they walked the red carpet, Khris sent the underage duo home. Kim, Kourtney, and Khloe posed for countless photos before Kim rushed inside to avoid the popping flashbulbs. With her wedding to Kris Humphries coming up this weekend, the star needed to give her smile a rest.

Once they were safely behind the velvet rope, the Kardashians were happy to share some of their favorite pieces from the collection. "I think this skirt is the cutest thing," said Kourtney of her blush twirler. Khloe was loving Kim's leopard jumper. "How hot is it?," she asked. Apparently shoppers agree as both items are garnering tremendous buzz.

To get the outfits Kim, Khloe, Kourtney, Kylie, and Kendall wore to the launch, visit SearsStyle.com.