The United Scents of Benetton

Nov 20, 2013
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After splashing shelves with colorful clothes for decades, United Colors of Benetton is shifting its focus back to fragrance.

According to Women’s Wear Daily, the Italian retailer just inked a deal with Puig to create a series of scents, beginning next year with a women’s perfume that will hit shelves at department, specialty stores, and Benetton flagship locations.

Benetton bounced back from obscurity thanks to its signature blend of controversy and charity, including a recent contest that rewarded “unemployees of the year” with a cool $6.500.

If the new array of aromas follows the brand’s formula as of late, the scents and their respective campaigns are sure to get everyone talking!