Think Pink! BCA A Day – Shiseido Lacquer Rouge

Who: Shiseido

What: This rich liquid lipstick will leave your lips coated in pigment with a smooth lacquer finish. Lacquer Rouge in Diva gives the perfect punch of pink for any occasion.

Why: Shiseido will donate $5 to Cosmetic Executive Women (CEW) to support their Cancer and Careers arm, for every Lacquer Rouge in Diva sold throughout October.

Where: Shiseido.com for $25.