Think Purple Now

We spent the afternoon embracing our girlie side today at Bloomingdale's in Santa Monica for Think Purple Now, an event benefiting Alzheimer's awareness. The official kick-off event for Sunday's March on Alzheimer's, the shopping soiree was organized by Maria Shriver, Bloomingdales, Team Project360, and Threads for Thought, and helped to raise money for the worthy cause.

Celebrities and fashion enthusiasts browsed the apparel and accessories, which included “Unforgettable” bracelets, tee-shirts, and hoodies by Project 360; sipped pomegranate cocktails, got pampered with mini massages and purple manicures, and ate delicious Pink's hotdogs.

California Governor Arnold Schwarzenegger put on a show for the paparazzi, trying on sweatshirts that were a little too tight for his famously muscular frame.