Tilda Swinton Is the New Face of NARS

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Tilda Swinton is taking her unique look to Nars starting this spring.

The fashion muse will be the face of the brand’s upcoming campaign in a series of four portraits – shot by François Narshimself – revealing each of the four makeup collections slated to his shelves from January to April. The first snap supports the upcoming limited edition Eye-Opening Act color collection that will hit Nordstrom and Nars boutiques in January with prices between $28 and $48.

Swinton follows in the footsteps of other unique spokesmodel choices, including Charlotte Rampling and Daphne Guinness; each of which have admired Nars’ work and vice versa. “I love [Tilda’s] bold style and really admire her work,” Nars told WWD. “As an actress, she brings such strong personality to the camera. And as a woman, she lives the experience of transformation and expression.”

The pair had only met recently but quickly formed a bond. “I liked him immensely and immediately and we were eager, from that first session, to do more things together,” Swinton explained. “[The shoot was] the greatest of fun — supremely nice people, full of ease and play.”