Tommy Hilfiger is shaking New York Fashion Week in more ways than one. The American designer will forgo his normal Sunday slot at 8pm to show his women’s runway collection on Monday, September 9th at 11am at Pier 94 on 12th Avenue and 55th Street, Women’s Wear Daily is reporting. On top of that, he won’t show his menswear collection at all.
“We’ve made a strategic decision to focus our attention during New York Fashion Week on our women’s business,” Avery Baker, chief marketing officer for the Tommy Hilfiger Group, told WWD. “Menswear remains at the heart of the Tommy Hilfiger brand, and we will continue to develop innovative ways to present our men’s collection through channels that speak directly to consumers.”
Paying more attention to the ladies isn’t a bad idea at all. We likey.