Urban Decay Gets Electric with The Web’s Biggest Beauty Gurus


Looks like Urban Decay decided to step away from the nude makeup trend (and their blockbuster Naked franchise) for the spring. The brand enlisted some of the best in beauty blogging to share the vibrant shades to rock this spring and summer.

The brand tapped members of the #GlamFam, including Patrice Grell-Yursikof Afrobella,Christine Mielke of TemptaliaElessa Jade of PurseBuzz, and Leesha C of xSparkage to craft creative looks for its brand new Electric Palette to spark the inspiration of makeup mavens who might be afraid to try the vibrant hues. The ladies were joined an amazing array of beauty bloggers and YouTube sensations to offer their unique takes on the new color cosmetics.

The palette itself features 10 charged colors with 8 never before seen hues, which range from matte to shimmer in the form of pressed pigments to pump up the color payoff. Each shade has a soft texture, allowing you to easily blend for multidimensional eye looks, guaranteed to snap necks to your attention.

With graphic prints and bold hues in the spring forecast, consider this new makeup must a perfect match!