More than 700 children are born with HIV every day. Hard at work combatting that statistic is Born Free, a private sector-led initiative with the sole objective of ending mother-to-child transmission of HIV by December 31, 2015.
To bring awareness to the cause, the Born Free Collection just launched on Shopbop, an exclusive collaboration from the retailer, Vogue and 22 designers like Donatella Versace, Phoebe Philo, Miuccia Prada, Victoria Beckham and Sarah Burton for mother and child. All proceeds will benefit Born Free’s fight.
“The importance of having a generation born free of HIV can’t be overstated,” John Megrue, founder and chair of Born Free. “I am thrilled that the fashion community has so generously added their time, talent and voice to our collective efforts to meet the serious, but achievable, challenge of eliminating mother-to-child transmission of HIV by December 31, 2015.”
In addition to the collection, Victoria Beckham and Liya Kebede traveled to South Africa to see Born Free’s mission at work. They're working on a piece for Vogue’s May issue, further drawing attention to the cause.
Patrick Demarchelier shot the campaign featuring model mothers Doutzen Kroes, Sasha Pivovarova, Lily Aldridge, and Karolina Kurkova.
Shop the collection here!