For the unabashed prepsters, the horse enthusiasts, and the country club set, the Kentucky Derby is the perfect opportunity to don a large straw hat and sip a Mint Julep. While seersucker and popped collars are musts, Vineyard Vines is taking it a step future and has set out to outfit everyone—from mom and dad to boyfriends and babies.
As the “Official Style of the Kentucky Derby,” Vineyard Vines is releasing their 3rd collection for Churchill Downs today, called Vineyard Vines for Kentucky Derby. The line includes print names such as “Win, Place, Show,” “Mint Julep,” and “Run for the Roses,” decorated handbags, belts, dresses, ties, and more.
In addition to the pops of color and prints when it comes to fashion, Vineyard Vines is also making a statement with Derby events. The brand will be involved in the traditional wrapping the tractors, where it will decorate the machines in their signature prints while getting involved in two events— hosting the second annual Whalestock and sponsoring the Barnstable Brown party.
The new collection will be available at all Vineyard Vines stores, department stores nationwide, on the official Kentucky Derby online store and at vineyardvines.com beginning on March 25th.