Virtually Beautiful: Lancome’s Latest Beauty Endeavor Includes DreamDry, FaceCake Technology and Jason Wu’s Makeup Collection


Now that Fashion Week has come and gone, we’ve got a whole slew of makeup looks and techniques to try. But before we head to the makeup counter to stock up on new tools and hot shades, we’re going to DreamDry for a blowout (obvi) and subsequent makeup consultation, courtesy of Lancôme, FaceCake and Jason Wu.

With FaceCake’s revolutionary cosmetics Swivel Close-Up platform, Lancôme has brought the coveted Jason Wu makeup look to DreamDry Flatiron. The technology allows beauty lovers to look at themselves wearing Lancôme makeup, including the newest Jason Wu for Lancôme shades that recently graced the runway during NYFW, without setting foot near a makeup counter. This amazing technology gives beauty buffs the ability to try on any type of makeup in any shade without actually smearing samples on your face. With a few easy taps of your finger, you can also get real-time advice, shop your favorite products and share your virtual makeover pictures on social media. Have you always wanted to see yourself with a deep burgundy lip? Wondering whether the new Jason Wu eye shadow palette will work with your skin tone? Well, beauty, you have found your match.

“With this virtual makeover technology, we’re thrilled to have found another way to bring the best in effortless chic luxury to our consumers,” says Lancôme Vice President, PR & Communication Stacy Mackler. The Close-Up virtual makeover platform will remain in DreamDry’s Flatiron location through the end of February, but we certainly hope to see it pop up at cosmetic stores and beauty counters everywhere very soon.