The English National Ballet has chosen to feature Vivienne Westwood's looks from her eccentric Spring/Summer 2013 collection in their new year campaign shoot. The photographs are absolutely stunning, redefining the way viewers think about the age old dance genre with untraditional costumes, poses and imagery. As Tom Sharp, creative director of The Beautiful Meme and coordinator of the idea, explains, "It is about taking dancers out of tutus and moving away from conventional backstage images to show the intensity, creativity and hot bodies of the dancers." With whimsical pieces inspired by punk, Victorian extravagance and the avant garde, Vivienne Westwood is the perfect brand to capture the drama and theatrical expression of ballet. We're excited to see what future fashion partnerships the English Ballet, under the new artistic direction of Tamara Rojo, has in store for us.