Wella and Rent the Runway Craft Red Carpet Hair
So you’ve nabbed the hottest dress from Rent the Runway for your next big soiree, but what are you going to do about your hair?
Luckily, the dress rental service has partnered with Wella Professionals to come to the rescue! Starting in September, the brands will offer a series of hair how-to videos from Wella celebrity stylist and brand ambassador Andy LeCompte. He’ll show you how to recreate some of the biggest hair trends as well as what to use to achieve the style and have a more complete look when you step out. “Since [Rent the Runway] launched in 2009, the focus has really been empowering women, and beauty is part of that empowerment,” Jenny Fleiss, co-founder of Rent the Runway, told Women’s Wear Daily. “We believe in the Wella products and our aligned brand positioning works towards our aim of aiding women in being glamorous.”
Many of the styles will kick off using the brand’s upcoming Oil Reflections, which combines avocado seed and macadamia nut oils with vitamin E to nourish strands without weighing them down. “The three work together in a combination that exists as a light oil,” said Becky Godlove, Wella’s brand manager. Even better, the brand will send out a sample of the Oil Reflections with any Rent the Runway purchase.
A complete red carpet moment in one package? Consider us sold!