Yadim Adds Edge to Maybelline’s Makeup Portfolio



Yadim is moving up from the backstage area to the spotlight as Maybelline’s new Global Makeup artist.

The mononym behind Rihanna’s Balmain beauty, Lady Gaga’s applause-worthy makeup, and Gisele’s romantic glow will be the go-to guy to help set the trends and take them from the runway to the real way for beauty buffs of any skill level. His position will feature in on the brand’s recently resurrected City blog, where his likely to work with Maybelline’s freshest face, Jourdan Dunn. “Having the opportunity to work with a brand that has made makeup trends accessible to all women is a dream come true,” said Yadim. “I look forward to engaging with the consumer in ways that will make her feel welcomed, empowered and connected to Maybelline in a new way.”

Yadim has been a rising star in the backstage scene for years, previously working with makeup maven Pat McGrath, before going his own way in 2010. We spotted him backstage at Yigal Azrouël back in February, and he went on to key at Haider Ackerman during Paris Fashion Week. We’re so excited to see Yadim reaching new heights,–as Riri would say, “Shine bright!”