Zappos is following in the footsteps of e-tailers-turned-retailers like Warby Parker and Nasty Gal and setting up shop just in time for the holidays. The 20,000-square-foot 24-7 pop-up shop in downtown Las Vegas is merchandised with 16 different areas offering everything from couture to athletic wear. Basically, it’s real life Zappos.com.
The technology-driven pop-up is a sort of experiment for the online retailer. According to Steve Hill, vice president of merchandising at Zappos, the sales made at this shop “will inform future stores we decide to open.” Though there’s a finite amount of stock at the shop, with so much backup inventory online, Zappos anticipates that “no one will ever feel disappointed if [they] don’t have the size or color they want because they’ll get it the next day.”
Shopping aside, Zappos aims to make the store even more of a jovial holiday shopping experience. The parking lot has been transformed into a winter wonderland and the store’s café will serve hot chocolate and snacks, making it a perfect place to bring the kids. Oh, and there’s a bar that will serve alcoholic beverages for when all of the above merriment gets a little much.