Sponsored bysally beauty logo

The Biggest Hair Trend This Summer Is All About YOU

Sally Beauty

When we talk about beauty trends — and we talk about them a lot — we usually focus on cosmetics. But hair has increasingly become a canvas of self expression. And why wouldn’t it be included in the conversation? Hair color and style are just as much a part of your look as your face. And with the increased focus on your strands comes some great news: Vibrant shades like pinks and blues and yellows and greens, which were once considered extreme, are jumping off the Insta page and becoming more accepted and prevalent IRL.

The normalization of hair expression even has an anthem — social media star Heather Chelan’s (extremely catchy) song about how having colored hair doesn’t make you unprofessional. While Chelan sings in a video that’s now gone viral, people of all ages, races, genders, and professions show off their vividly dyed strands and demonstrate they can simultaneously excel at their careers. What started on TikTok has become a rallying cry for acceptance and for self-expression.

With this in mind, we’re here to make a radical suggestion with regard to our hair: Let’s all do our own thing. And by that we mean mean whatever makes you feel confident. Still love last season’s curtain bangs? Keep on rocking them. Ready for a big chop? Snip snip, baby. Feeling yourself with bold, ultra-bright colors? Go on. With the largest variety of temporary, demi-permanent, semi-permanent, and permanent hair color products, Sally Beauty makes it easy to manifest your own unique shade of bright and express yourself by letting your true colors show.

Whether you’re a rainbow hair devotee or trying on color for the first time, the amazing thing about bright hair is the multitude of ways you can incorporate it into your existing style. From subtle pops to an all-over chromatic immersion, the possibilities are endless. So, if you’re ready to start your journey (or just teasing the idea), here are a few models of inspiration — including a professional dancer, a registered pediatric nurse, and even the CEO of Sally Beauty Holdings — to empower you to start your own rainbow hair revolution.

rainbow hair colors
c/o Sally Beauty

Pastel Wash

A pastel wash is a great entry-level color palette to try. Take it from the enigmatic nonagenarian Baddie Winkle, a pretty lavender semi-permanent color like this one by Ion Brights will give you just enough color to satisfy your curiosity and maybe get you ready to explore an even bolder spectrum. Who says you can only cover grays with natural shades?

rainbow hair color
c/o Sally Beauty

Hidden Highlights

Another beginner entry, this look involves strategically adding a few peekaboo highlights underneath the top layers of your hair, like pediatric nurse Glecy has here. Her Ion Brights Wintergreen hue lets her display her color in a more subtle fashion.

rainbow hair colors
c/o Sally Beauty

Dip Dye

A fun take on highlights, the dipped multi-colored locs on professional dancer Marquese is a hybrid of natural and bold that blends a variety of shades in the same color family to create a style that’s interconnected yet still varied.

rainbow hair color
c/o Sally Beauty

Color Buzz

Simple but definitely still a statement, Heather’s all-over Iroiro Green short cut is the epitome of bold empowerment. As she puts it in her video, “You have one life — if you’re not doing exactly what you want to do at all times in this life, what is the point?”

rainbow hair colors
c/o Sally Beauty

Bold Segments

By combining two bright shades, like Sally Beauty Holdings CEO Chris Brickman did here with Ion Brights Tanzanite and Ion Brights Radiant Orchid, you don’t have to choose between your favorite colors. Instead, you can blend them to create an ombré-esque look as unique as you are.

rainbow hair colors
c/o Sally Beauty

Multi-Colored Masterpiece

For those that truly embrace all things bold, take your cue from mom and ninja Charity (a.k.a. The Mermaid Ninja), whose under-the-sea look is the ultimate example of creative expression through color. The use of multiple shades and tones to create a base, highlights, and lowlights is a play off the traditional techniques to create dimension — just with a playful twist that will make you smile every time you catch a glimpse of yourself in the mirror.

Want in on the rainbow hair color revolution this summer?

Visit SallyBeauty.com for the largest variety of professional hair color products under the sun, with over 1200 salon-quality shade options from beloved brands like Arctic Fox, Good Dye Young, Iroiro, Lime Crime, Manic Panic, and Ion Brights. Customers can choose from more than 250 vibrant, bright shades and more than 950 gray coverage shades in-store and online, so there is something, quite literally, for everyone. Happy coloring! 

You might also like: These Summer Hair Trends Are Going Viral On TikTok

Sponsored by:

sally beauty logo