15 Indie Beauty Brands That Should Be On Your Radar In 2023
Tower 28 Beauty
Tower 28 Beauty first entered the scene with its nostalgic roller Shine On Lip Jelly, and it quickly gained traction. Founded by Amy Liu, this brand seeks to offer fun and playful makeup products that are gentle and dermatologist-tested to avoid irritating your skin.
Kulfi Beauty
This brand is a bit under the radar, but has some award-winning products that are worth the hype. Launched by Priyanka Ganjoo in 2021, Kulfi Beauty creates products targeting the South Asian community and aims to be "a celebration of culture and beauty."
Aesthetically pleasing packaging is a must, and skincare brand Dieux delivers with sustainable packaging and clean, vegan, cruelty-free products. The brand became a fan favorite due to its reusable Forever Eye Mask, and is currently building off of that success.
When Topicals’ Faded and Like Butter came out, the serum and mask were instant favorites. Now, Topicals provides a range of products backed by chemists and dermatologists, and they donate a part of their profits to mental health organizations.
Half Magic
Half Magic was started in 2022 by Emmy award-winning makeup artist Donny Davy, who’s also responsible for the iconic glitter-fueled looks on HBO’s “Euphoria.” The brand is clean and cruelty-free, and even includes the first ever compostable makeup compact.