BEAUTY
An Expert Weighs In On The Claim That Clean Beauty Is Better For You
By BROOKE YOUNGER
Clean beauty is a relatively loose term describing the new wave of makeup and skincare products that are supposedly made with 100% safe and natural ingredients. Since “clean” products have no strict definition, an expert has weighed in about how to find out the truth.
According to Sonia Roselli, the esthetician and makeup artist behind Sonia Roselli Beauty, companies offering clean beauty products do not always reflect the values they claim to have. Per Roselli, “Many brands use the term 'clean' to appeal to consumer demand for natural and organic products without providing any scientific evidence to support their claims.”
Roselli says, “The regulation of clean beauty products is often made by companies with a financial interest in the industry,” so “clean” products might not live up to their name. She also warns consumers that “many clean beauty products contain newer, less-studied ingredients that may not have a proven track record of safety and efficacy.”
Now that you’re aware of the tactics used by major beauty companies, you can watch out for misleading marketing and vague descriptions of “clean” products. Be sure to do your research before purchasing a product and invest in a high-quality beauty brand that is transparent with its ingredients, sourcing, and testing practices.