Marlow, UK
The L'Oréal Mascara That Has Taken Over TikTok
TikTok users are always finding new beauty products to buy, and this time, they have one truly worth getting. A few products that have gone viral are the Clinique Almost Lipstick in Black Honey (which has over 242 million views) and the Maybelline Sky High Waterproof Mascara (that has over 240 million views), and now this L’Oreal Paris mascara is doing the same.
With over 26.2 million views on TikTok so far, the L’Oreal Paris Voluminous Noir Balm Mascara is their first “balm-in-mascara,” made with 99% natural ingredients that don’t “flake, clump, or smudge.” This mascara lengthens, volumizes, and separates your lashes while still looking very natural, and one review said, “This mascara is a ‘game changer’ – LOVE it!”
Unlike dramatic mascaras, the Noir Balm is great for those who love the “no-makeup look,” and with only a few coats, your eyelashes are lifted with zero clumps. Good Housekeeping’s Alexandria Friend said this mascara is “a revelation,” and she highly recommends it if you’re looking for a mascara that isn’t over the top but still gives you long and lifted lashes.