Highlighter is not a one-size-fits-all option; the shade and undertone of your highlighter matter. It is also important to consider the effect you want to achieve.
To add shimmer to your brow bone, chin, and neck, buy a more subtle, skin-colored highlight. To achieve the body glitter trend, add glittery highlighter to your arms and chest.
To add extra dimension and brightness to your face, consider which shade and formula of highlighter will suit the inner corners and lower eyelid areas of your eyes.
If you're concerned about accidentally exaggerating dry skin or prominent pores chose a liquid highlighter. If want to avoid looking overly oily, chose a powder-based highlighter.
For a smoother, more subtle look, choose a highlighter that's only one or more shades lighter than your actual skin tone, and apply it gently with a brush or sponge.
The best shade to brighten rosy tones is usually a highlighter with a pink to lilac undertone. Silver, pink, and rose gold are also recommended for a natural peachy warmth.
If you are still unsure, try dusting the highlight lightly on your upper cheekbones and checking the pigments' visibility in natural light before purchasing.