Jessica Biel Just Launched A Capsule Collection With Gaiam To ‘Help Demystify Yoga’

jessica biel gaiam
jessica biel gaiam

Photo: Gaiam

As if we didn’t already have a big enough crush on Jessica Biel, her latest venture is making us love her even more. The Golden Globe and Emmy award-winner just revealed a capsule collection in partnership with yoga, fitness, and wellness brand Gaiam. The collab makes perfect sense for the super fit star — have you seen the Instagram post of her doing insane pistol squats?! And spoiler alert: She’s just as fit and gorgeous in person. Not to mention nice.

How do I know? Biel co-designed the Gaiam X Jessica Biel Capsule Collection (available at Bandier, Bloomingdales, and Macy’s), the brand’s first celebrity-created line, and I attended the highly-anticipated launch. The collection focuses on pieces that women would feel good in at the yoga studio, running errands, or lounging, and I’d happily wear any — or all — of the stylish yet simple athleisure staples. Think leggings with just the right amount of cutouts, strappy bralettes, cozy bomber jackets, and super soft harem pants.

Also nice: The collection features all kinds of different silhouettes, in a neutral color palette with a few fun pops of color and prints. Basically, it’s exactly what I want to be wearing all day, every day. Plus, unlike many other celeb partnerships, it’s easy to tell that this one is organic. Despite all of Biel’s other workouts, yoga, which she started over 10 years ago, is a constant, she said at the launch event for the collection.

“No matter what exercises I learn or do, I come back to yoga for the breathing, the energy work, and how I feel when I practice. It’s my form of mediation. And even bigger than just the collection is this idea that I’d like to help demystify yoga for a lot of people that might feel threatened or like it’s something they could never do,” says Biel.

“She has been a true collaborator, thoughtfully co-designing the capsule collection with a keen focus on the functionality of each style,” said Eddie Esses, president of Sequential’s Active Division. “She really pushed to ensure each piece would fit seamlessly into busy modern lifestyles.”

Check out some of our favorite looks from the collection below.

jessica biel gaiam
jessica biel gaiam
jessica biel gaiam
jessica biel gaiam
jessica biel gaiam
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