9 Beauty Experts Reveal Their Go-To Mascara
Whether you're looking for length, volume or curl, the hunt for the perfect mascara can seem like a never-ending saga filled with trials and tribulations…and smudges. To help ease your search, we asked eight beauty editors, bloggers, and makeup artists to share the best mascara they have ever used. Consider this the end of your quest for long, luscious lashes.
“I’ve tried nearly every mascara that crosses my desk for more than a decade, from inexpensive to high-end brands, and I’ve yet to find one that rivals my all-time favorite. It manages to deliver volume, length, and separation that makes even puny eyelashes look huge and fluttery — but natural, without telltale clumps or flakes. It also has the Good Housekeeping Seal, which is a limited money-back warranty from GH that a product performs as claimed. I’m still waiting for something to top it!” – April Franzino, Beauty Director of Good Housekeeping, Woman’s Day, Prevention
“This has been my go-to mascara for years now. The formula and wand are perfection for achieving the long, thick, nearly tarantula-like (in a good way!) lashes I require when I’m taking a break from lash extensions.” – Amber Katz, founder of Rouge18
“The true test of a great mascara is whether or not it will smudge. I have tried tons, and I always come back to the tubing formulas, which wrap each individual lash in a tiny, polymer-y black tube that will not smear or smudge. This is the first tubing mascara I tried, and it’s still my go-to because it delivers dark, inky definition, stays all day, and slides off easily with warm water. Oh, that’s another bonus: You don’t have to rub and rub with makeup remover to get this mascara off at the end of the day. Because don’t you feel like all that rubbing and tugging could contribute to wrinkles? I mean, I know that’s not technically true — but it feels true enough that I’d rather not do it.” – Jennifer Goldstein, co-host of the Fat Mascara podcast
“The formula is jet black and the wand makes it possible to create whatever kind of look I want for my clients. For definition, swipe the comb right through your lashes to lengthen and separate. For more drama, use the flat side of the brush to load extra mascara at the roots of your lashes, then comb through to create volume. I love it for celebrities because we can create a natural look in the morning, then apply a second coat before a red carpet event without adding clumps.” – Andrew Sotomayor, Emmy-winning celebrity makeup artist
“The formula is buildable so I can coat my lashes for a solid ten minutes without having to worry about the liquid drying out or getting flaky. Plus, the brush is unlike others I’ve used in that each side is different. One has more spread out bristles of the same length, while the other is more tightly packed with bristles of varying heights, so that the wand can grab even the tiniest of lash hairs and coat them. This mascara is volumizing, lengthening, and dramatizing — I’m asked at least once a day if my lashes are real and I love answering, ‘yes!’” – Lisa DeSantis, Beauty Editor Health, Health.com, Real Simple
“I'm a mascara hoarder, but I always seem to go back to this one. The black is a super deep black, which I love, the brush is HUGE, and I can see a change in volume and curl in my lashes after literally one coat. It also never flakes off!” – Jamie Stone, founder of HonestlyJamie.com
“I’m loving this newbie. I really enjoy how thin the applicator is because it makes it easy to wiggle and press into the base of your lashes to coat every tiny hair and get a tight-lined effect. It’s also nice for applying on the lower lash line, since it gives you more control in the placement than you get from a fluffier brush. Plus, the formula builds serious volume and not just length. Two coats almost look like you’re wearing a strip of lashes, and I never say that about any mascara.” – Jenny Patinkin, Beauty expert, makeup artist and best-selling author of Lazy Perfection: The Art of Looking Great Without Really Trying
“To be honest, I was blessed with long, dark lashes, but this mascara still makes a noticeable difference. The formula contains inky aero-particles (aka teeny-tiny) that feel weightless but add oomph, and the brush is designed to reach from root-to-tip and corner-to-corner. The best part, though, is that it stays put all day. Whether I'm commuting to work in NYC or hitting the gym at the end of the day, I sweat a lot and find that most mascaras give me raccoon eyes. Not this one! It takes elbow grease to get this stuff off.” – Holly Dawsey, senior editor of Glam.com
“I’m pickier about mascara than almost any other beauty product, but this one has a permanent spot in my rotation as my everyday go-to. It’s subtle enough that it looks totally natural, yet because the jet black color is almost shiny, it’s still enough to make my (very short, very blond) lashes pop. While I normally like fat, fluffy brushes, this thin, tapered one is perfect for reaching every single lash, especially the lower ones. Not to mention that it’s never left even a trace of a smudge.” – Melanie Rud, Beauty writer, editor, and expert
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We often receive complimentary products for review at Glam. Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn a share of the revenue from our affiliate partners.