Most women with sideburns have them removed in fear of looking too masculine. But if fashion month is any indication of what’s to come — which of course it is – then we are about to see sideburns embodied by trendsetting women. Next-season models at the Missoni AW 2019 show hit the runway with thick strands of hair slicked down the sides of their faces. Meanwhile, at Coach and Anna Sui, softer sections were pulled out in front of the ears for a subtler take.
At first glance, one might expect the hairstyle to be paired with edgy streetwear, however everything in the Missoni collection felt feminine and fluid, almost sensual. The patterned prints, metallic knits, and refined silhouettes were juxtaposed with severe strands – an aesthetic contrast that was totally intended: “I wanted a sleek look – elegant, even a bit androgynous – to highlight and complete this extraordinary collection,” said Anthony Turner, lead stylist for Moroccanoil at Missoni.
To create the look, Turner started by blow drying hair with a ceramic round brush for a smooth and straight finish. He then applied extensions, which were precut at an angle to take the shape of a sideburn, to the temples and combed them into place on the cheeks. After pulling the rest of hair back into a low ponytail, he finished by spritzing Moroccanoil Luminous Hairspray Strong Finish ($24; sephora.com) to keep the style in place.
While this dramatic take may be hard to pull off in real life, it reflects a broader theme in the industry. The definitions of beauty are changing, and the boundaries between body hair and femininity are becoming much more blurred. Many modern women, though still a small percentage of women overall, feel empowered by letting it grow. So, if you’ve been blessed with a natural set of sideburns, this trend might be one that’s worth exploring.