Gwyneth Paltrow has become synonymous with clean living, launching her highly-successful wellness and lifestyle brand Goop in 2008. Promoting everything from colonics and “earthing” to clean skincare and “yoni eggs,” the 47-year-old actress swears by a number of unconventional products and practices for her youthful appearance. So to hear she is a fan of anti-wrinkle injections comes as quite the surprise.
In a recent interview with People, Paltrow announced that she has been using the neurotoxin Xeomin for the frown lines between her eyebrows. "I eat well. I exercise. I have amazing Goop products and everything. But sometimes you just need a little extra help," she said, adding that her friend, who is a plastic surgeon, recommended these injections.
Paltrow went on to explain that what initially appealed to her was the brand’s “clean” label. Xeomin, like Botox, is a botulinum toxin type A approved to treat glabellar lines between the eyebrows. Once injected into the affected area, it blocks the release of the chemicals that cause muscle contractions so they can’t create wrinkles and existing frown lines are softened. The primary difference between the two is that Xeomin is a purified form of the neurotoxin, and it does not contain any additives.
"Finding highly purified and proven products is so important. That’s one of the many reasons I started using Xeomin a few years ago," Paltrow told People. “I'm obviously a more natural person and I'm not going to go crazy with anything, but I also really like that it's purified. It's the cleanest version.”
After Paltrow tried it, she was obsessed with the "natural result” it provided. "I just felt like, oh I look like I just had a really good nap or something." This was important considering she felt other anti-wrinkle injections made her look “kind of crazy.” In fact, just a few years ago, Gwyneth Paltrow swore that she'd never "do Botox again," in an interview with Harper's Bazaar.
As for Xeomin, the beauty and wellness guru likes it so much that she decided to partner with the company and become the global face of the brand—her first-ever medical aesthetics campaign. Paltrow isn’t the only celebrity who chooses these “clean” injections, either. Christie Brinkley is also a fan.
“For me, beauty is about deepening happiness versus trying to chase youth,” Paltrow said. “And it’s no secret that I’m an open book when it comes to trying new beauty regimens, but I want to know what’s in a product before putting anything into my body.”
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