It’s 2018 and we are lucky enough to live in a world where you can use a sheet mask on any part of your body that you damn well please. In what was once limited to face application, these K-beauty favorites now exist for everything from your hands and feet to your boobs — and, as I recently discovered, your butt.
Why would someone spend 15 minutes of their lives lying face down with a mask on their butt, you ask? Mostly for the sake of Instagram butt selfies (aka “buttfies”) and those trendy thong bikinis, as demonstrated by every member of the Kardashian family. And while I don’t necessarily see either of these things in my immediate future, I was far too curious about what butt masking entails to not try the trend for myself.
So, I turned to Bawdy Beauty, makers of the “original butt masks,” to brighten and tighten my tush. Bawdy’s collection offers four different sheet masks, each meant to target different derriere concerns, with cute and vaguely sexual names like “Shake It,” “Bite It,” and “Slap It.” I opted for “Squeeze It,” which is formulated with citrus extracts to brighten and rejuvenate skin, two things I never knew my butt needed. It works by gently exfoliating the surface to reduce the appearance of blemishes, blotchiness, and dullness for a more even tone. It’s also formulated to help contour the butt, “leaving it taut and smooth.”
Well, alrighty then!
The mask came in two pieces that read “SQUEEZE ME.” When it was time to do the dirty, I dropped trou and carefully placed one sheet over each cheek. I’ll be honest, lying pants-less on the couch with a mask on my butt was a pretty bizarre feeling, and it made me thankful for the fact that I don’t have a roommate. Nevertheless, it was wonderfully soothing. I hung out for the prescribed 15 minutes while I double tapped my through Instagram, giggling to myself that no one would ever know I was liking their photos mid-butt mask.
When I got up to remove the mask, to my surprise, it stayed on surprisingly well in the standing position. I wouldn’t recommend running a 5K in it, but I likely could have managed a few small tasks around the house without it falling to the ground. Afterwards, I treated my booty to a little massage to make sure the product really penetrated my skin and was pleasantly surprised at how smooth and supple it felt. Squeezable, for sure!
The brand suggests taking a “Buttfie” to really get a good look at the results, so I admittedly spent a significant portion of my afternoon snapping a few dozen photos of my refreshed backside. While there is no way in hell I’m sharing them on the Internet, I will do my best to describe what it looked like after masking. It’s a little weird to describe my butt as “glow-y,” but that’s exactly what it was when I removed the mask. It also somehow looked perkier, probably thanks to the glow, and felt a whole lot smoother than the result of any regular lotion, drugstore or luxury.
It’s worth noting that the results are temporary, but I would highly recommend using these butt masks before slipping into a bikini or sexy lingerie.