8 Fresh Foundations That Actually Last All Day, Even In The Heat
In terms of frustrating makeup situations, having your foundation disappear halfway through the day ranks pretty high. Not only is it time and money wasted, but you’re left sitting at your mid-afternoon meeting feeling insecure about melted makeup or trying to find the time to hastily reapply — none of which is ideal. That's why we swiped our way through all the new launches to find the ones that actually live up to their lasting promise, with no touch-ups needed. If you’re looking to ditch your untrusty foundation for an option that stays put, consider one of these top longwear foundations.
Given how popular the brand's CC Cream has been, it’s no surprise that their newly debuted longwear foundation has also been a big hit. It's a great alternative if you’re looking for more coverage without adding too much bulk, and if you desire more of a matte finish versus a dewy one. Plus, it comes in 48 shades and does an A+ job of concealing sun spots, hyperpigmentation, and blemishes without budging.
Thirsty skin types and those craving a little glow will dig Tarte's newest foundation. It’s formulated hydrating babassu oil, antioxidant-amped sunflower seed oil, and plumping hyaluronic acid. It also has a broad-spectrum SPF of 20 for added sun protection. Tarte’s dubbed this product with the cutesy portmanteau, “foundcealer,” due its ability to cover up blemishes and skin inconsistencies for up to 12 hours.
Since this high-coverage foundation hit the market in late 2018, it’s been hyped on repeat in the beauty blogger sphere. The longwear, oil-free formulation manages to deliver a creamy consistency and beautiful matte finish without caking or clinging to dry patches of skin. Case in point: See how well it worked for YouTuber Golden Roses, who deals with severe acne. She even shows what it looks like after 10 hours of wear — and it clearly holds up.
Yeah, $60 is a lot to spend on makeup, but this innovative formulation offers 16 hours of glowing coverage and is made from 97 percent naturally-derived, skin-enhancing ingredients, including white cocoa bean extract, pre- and probiotics, and red algae gum. The foundation itself is lightweight and breathable with a buildable finish that lasts. Plus, it’s made by the purveyors of effective luxury skincare, so you know it’s going to sit pretty on your skin.
UK-based makeup brand W7 Cosmetics, which is available stateside as well, just released an HD Foundation that comes in 24 cruelty-free shades. It’s a long-lasting, almost gel-like creamy formulation that sits tight for up to 12 hours. It offers light to medium coverage and dries down to a semi-matte finish while ensuring skin looks and feels hydrated.
When Morphe Cosmetics launched its much-anticipated Fluidity Foundation in January 2019, customers were stoked to discover that the longwear, oil-free formulation was available in a whopping 60 shades. In addition to catering to such a diverse range of skin colors, it also boasts a soft-matte, full-coverage finish that’s resistant to water, sweat, and transfer.
Whether you prefer a powder-only foundation or like to double-down by using both liquid and powder, Estée Lauder’s latest launch is a solid option (literally). It’s available in 41 shades and boasts an oil-zapping, long-lasting formulation that allows skin to breathe — AKA no cakey business. Also nice? There are two sides to this pressed powder; one offers a full coverage option while the other provides medium coverage.
There aren’t many situations where you’d need a foundation to last you a full 24 hours, but knowing your makeup can live up to a full day’s worth of activity provides much assurance. Clinique’s new Beyond Perfection Foundation + Concealer boasts the ability to provide medium to full coverage for that long while also keeping skin hydrated and radiant. It's also humidity-resistant and suitable for those with acne-prone and sensitive skin.
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