Women Are Getting Nipple Injections To Make Them Look More ‘Designer’

nipple injections
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While many women go to extremes to hide their nipples, some are opting to enlarge them with a new cosmetic treatment. Dubbed “designer nipples,” the trend began cropping up last year, when the New York Post shared a video of a 28-year-old patient receiving nipple injections from her plastic surgeon. The treatment has apparently been around for years, but is gaining popularity as more and more women are embracing the braless look and joining the “Free the Nipple” movement.

In the video from the Post, the patient, who is kept anonymous, explains to New York City plastic surgeon Norman Rowe, MD, that she wants to look like Kendall Jenner. “I love that she just doesn’t wear a bra,” she says in the clip. “You can’t see her nipples, but you can see the pointiness. I think there’s something really sexy and feminine about it.” She also laments that her nipples never get hard, which is why she decided to go through with the treatment.

Dr. Rowe then proceeds to inject her breasts with a hyaluronic acid filler (you know, like lip filler), which adds volume to the nipples, giving them a more prominent silhouette that shows through clothing, and lasts for up to two years. When speaking to Allure, he said that it recently became “popular with patients desiring nipples like their favorite reality stars.”

 

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++ One of my favorite @ksubi #ksubi

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It’s a bit perplexing, sure, but other doctors are noticing the continuing trend in their practices, too. GLAM spoke to Lara Devgan, MD, a board-certified plastic surgeon and RealSelf Chief Medical Editor, to gain a bit more insight into the request for more noticeable nipples. “Filler in the nipples is a no-downtime nonsurgical way to improve the projection and prominence of nipples that are flat or inverted,” she explains. “Many patients desire more prominent nipples to accentuate the shape and femininity of the breasts, or to create a hint of nipple shadow in braless clothing styles.”

Fashion is no doubt lending its hand in the trend, with sheer fabrics and bare breasts on runway models and street style stars alike. Dr. Devgan also speculates that the rise in nipple injections has to do with the body positive movement. “The treatment has increased in popularity in the past several years, with the increasing emphasis on revealing clothing styles and body positivity,” she says. “People are more comfortable expressing themselves in a variety of ways, and sensuality takes many different forms to many different people.”

Though a high percentage of patients are millennials, Dr. Devgan points out that she’s seen patients from their 20s to their 50s, proving just how universal the breast revolution is. (In fact, for her birthday, Halle Berry just posted a photo of herself wearing a tank top that showed her nipples, with the words, “No Bra Club.”)

 

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Leveled up, Circa ‘66.

A post shared by Halle Berry (@halleberry) on

Of course, as with all procedures, there are potential risks with nipple injections. The nipple is sensitive area that for many women serves a specific purpose at some point in life, so be sure to go to a doctor you trust. Most patients will see mild redness and swelling for a couple of days, Dr. Devgan says, but otherwise, it’s generally a safe procedure with no downtime. However, “in patients with a history of prior nipple surgery, one must always be concerned with the risk of nipple necrosis,” she warns.

While low in risk and pain, nipple injections are high in cost. Dr. Devgan says that the treatment typically costs $1800 and up, depending on the amount and type of products needed to achieve desired results.

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