When she’s not busy starring in major movies, like the forthcoming Avengers: Endgame, or walking red carpets, Gwyneth Paltrow is offering controversial health advice for women via her lifestyle platform, Goop. She’s the kind of person who swears by alternative healing, touting the benefits of quartz stones and vaginal steaming (something doctors strongly caution against, btw), while hawking pricey supplements that promise the metabolism of a high schooler. However, despite the backlash she so often receives, Paltrow’s wellness empire is expanding rapidly with a quarterly print magazine, summit series, standalone podcasts, and multiple storefronts — and now she has her sights set on television.
According to Variety, the actress is teaming up with Netflix to create a docuseries centered around wellness practices, beauty, food, and books. The untitled series will follow Goop’s team of editors, chief content officer Elise Loehnen, and Paltrow as they examine issues relating to physical, mental, and sexual health. As described by Loehnen, each 30-minute episode will “address larger thematic questions the Goop audience has about leading optimal lives.”
What exactly that means, we’re not sure. Maybe this series will finally convince us to drink only raw goat’s milk — you know, straight from the teat — and to burn our bras, or perhaps it will explain why the hell anyone would willingly get stung on the face by bees (rich people do weird things apparently). Considering Paltrow loves to talk about vaginas, which same, we can expect plenty of strange stuff on this front, too. Honestly, I can’t keep up with all the things she wants me to shove into my hoo-hoo.
“Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that [than Netflix],” Loehnen said. “Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her. She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”
“Potentially disruptive” should definitely be in the show’s description. Or, perhaps “potentially enraging, especially if you’re an MD.” Whatever the case, Goop never wavers from its mission.
“We’re trailblazers,” Paltrow recently told WSJ Magazine. “We’re going to write about s— that people haven’t heard of … I’m so happy to suffer those slings and arrows, because if you look at the culture from then to now, people are so curious. It’s so beautiful to see people feeling empowered by natural solutions or ancient modalities alongside science and medicine.”
Goop’s streaming series will be available on Netflix this fall, should you choose to consciously couple with your couch and tune into her bullsh*t.