The countdown is on! SEPHORiA: House of Beauty will return to Los Angeles this September, with more brands, more experiences, more beauty services, and more products.
The beauty behemoth promises the two-day event, which will take place September 7 and 8, will be twice as big as last year – think access to new and exclusive products from brands like Fenty and Benefit Cosmetics, masterclasses with brand founders like Alli Webb ad Patrick Ta, meet-and-greets with top influencers and pros, and plenty of one-of-a-kind Instagram opportunities – natch. It’s truly a VIP experience.
That’s really the goal of Sephora’s second annual beauty extravaganza; unlike other industry conventions, such as BeautyCon, the prestige retailer has set out to create a closer connection with its clients. “This year, we’re giving attendees even more access to what they love — new and exclusive products, personalized experiences, facetime with their favorite beauty experts,” said Deborah Yeh, CMO of Sephora, in a statement. “The experience is bigger than ever, but still with the commitment to creating community, fostering 1:1 connection, and welcoming and celebrating the uniqueness of every attendee who joins us. This is the great Sephora meet-up.”
Over the weekend, 60 beauty brands will be on site participating in product showcases, and attendees will have the opportunity to attend 14 masterclasses where they’ll learn from the best in biz. To further add to the enthusiasm, there will be one-on-one opps with the retailer’s roster of personalities and talent. Exciting, right? Well, we’ve got the first look at the official meet and greet schedule. Keep scrolling to learn exactly who will be at Sephoria 2019 and at what time, so you know exactly what session you want to attend.
SEPHORiA Meet & Greet Schedule
- Saturday, September 7, Session 1 11-1:30PM: Jerrod Blandino, Too Faced @ Brand Neighborhood 11-1PM: Haley Williams & Brian O’Connor, Good Dye Young @ Glam Game Room 11-1PM: Taylor Frankel, Nudestix @ Glam Game Room 12-12:30PM: Angel Merino, Artist Couture @ Living Room 1-1:30PM: Christen Dominique, Dominique Cosmetics @ Living Room
- Saturday, September 7, Session 2 5-6PM: Jhene Aiko, La Mer @ Brand Neighborhood 5-7PM: Rea Ann Silva, Beautyblender @ Foundation Closet 5-7PM: Taylor Frankel, Nudestix @ Glam Game Room
- Sunday, September 8, Session 3 11-11:30AM: Patrick Ta, Patrick Ta @ Brand Neighborhood 11-11:45AM: Kristie Streicher, Hourglass @ Brand Neighborhood 11-1PM: Marianna Hewitt + Lauren Gores, Summer Fridays @ Glam Game Room 11-1PM: Haley Williams & Brian O’Connor, Good Dye Young @ Glam Game Room 11-1PM: Taylor Frankel, Nudestix @ Glam Game Room 12-1PM: Natasha Denona, Natasha Denona @ Brand Neighborhood 11-1PM: Nancy Twine, Briogeo @ Garden 11-1PM: Manny MUA, Lunar Beauty @ Living Room
- Sunday, September 8, Session 4 5-7PM: Annie Lawless, Lawless @ Home Spa 5-7PM: Taylor Frankel, Nudestix @ Glam Game Room
Seriously, this event is every beauty lover’s dream. I went last year and it was epic! You can purchase tickets at Sephoria.com, where more information about the event can be found. Access will be available via two ticket tiers; General Admission for $80 per ticket and VIP for $350 per ticket. Oh, and I hear the gift bags are full of swag that's worth over $900! NBD.
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