Agent Provocateur Unleashes More Sensual Scents



Prepare your vanities for more sensual scents from Agent Provocateur.

The British lingerie brand is revitalizing its fragrance wardrobe after inking a 10-year deal with Inter Parfums, starting with a new perfume slated to hit shelves next year.

The new aroma would be the fifth to join the luxe lingerie label’s roster, which already includes fan favorites like Agent Provocateur Signature, Maitresse, Eau Provocateur, and Pétale Noir. “The connection between scent and sensuality is very strong, and we look forward to building on the success that Agent Provocateur has already had in leveraging this marriage,” Jean Madar, chairman and chief executive of Inter Parfums told Women’s Wear Daily.

Judging by the licensing company’s past work with the likes of Jimmy Choo, Agent Provocateur was excited to get to work with their first choice on more devilish delights for women everywhere. “We know from Jimmy Choo that Inter Parfums has done a great job, and we like the fact that they are big – but not huge. We knew they would look after us,” said Agent Provocateur’s chief executive Garry Hogarth. “They were my first choice, and there is already a great energy between the two teams that are working together.”

We’re already thinking of a few possible boudoir-worthy names for the brand’s upcoming bouquet!