Birchbox Pops Up For New York Fashion Week


Plenty of unexpected things pop up during Fashion Week, so we’ve prepared for any divergent event that might rock our fashion world (a broken heel, location mix-ups, celebrity hoopla, etc.). But one event we know is popping up for sure is Birchbox Local – and we’re not going to let it pass us by. This beauty buff’s haven will feature services like makeup touchups, manis and a “Build Your Own Birchbox” experience. And where brands like Kérastase, Ruffian, Smashbox, and Benefit are involved, we want to be, too.

The space will pop-up at 459 West 15th Street and is open to the public September 12-16th (Th: 10AM-6PM; F: 10AM-8PM; Sat: 10AM-9PM; Sun: 10AM-8PM; M: 10AM-8PM). Customers can book appointments by visiting where reservations will be secured for $15. That goes towards a $15 voucher that will be redeemable toward a Build Your Own Birchbox or full-size retail product. With two stories of Birchbox beauty, this is the perfect opportunity to get in on New York Fashion Week, and re-stock on your favorite products while you’re at it.