First came caviar, then came velvet, chalk board, glow in the dark, and a slew of other nail looks we had to test-drive. Now Ciaté is tapping into a new sector of the beauty biz with its own makeup line.
While details are under tight wraps, the brand's creative director Charlotte Knight assured that innovation would be Ciaté's top priority for the new line. “The brands that will succeed and continue to thrive are those that take the innovation into their own hands,” she explained during the Women’s Wear Daily Beauty CEO Summit. “And this is the core of Ciaté. Creativity is not a process that is delivered to us, it is created by us.”
It makes sense, as Knight revealed the nail authority saw double-digit growth this past year with in-store sales tripling. “It is going to become more and more challenging to define a point of difference between brands and retail assortments to maintain an edge,” she explained. “Over the past three years, we have experienced stellar growth, turning a revenue of a modest $500,000 in 2011 to be being set to deliver $20 million this year.”
If the nail kits are any indication, we’re sure to see some eye-catching cosmetics!