Could Oscar de la Renta Be the Next with a Makeup Line?


Oscar de la Renta is making big moves lately, although not entirely of the fashion sort. At the beginning of October, it was announced that the designer had partnered with The Peninsula Hotels to create amenities for hotel guests. And now, after three years of trying to restore his namesake house’s fragrance business, he’s at it again. Inter Parfum, the company responsible for fragrances by luxe brands like Lanvin, Anna Sui and Jimmy Choo, and de la Renta agreed on a multiyear global licensing pact in which the former will take over the latter’s fragrance and cosmetics division.

“Oscar de la Renta cosmetics?!” you might ask. Yes, cosmetics…as in, makeup. Scents aside, it seems like the “designers-do-makeup” bug is really catching on. While we’re glad that we can expect some fabulous new fragrances out of this deal, what we’re really crossing our fingers for is an Osc-tastic new makeup line. Could you just imagine if this fashion icon takes his hand to the cosmetic counters? We’re predicting the finest formulas and the most feminine tones, in perfectly pretty packaging. For now, we’ll keep daydreaming…but we’ll be sure to let you know when to start lining up for this one.