Daniella Helayel Leaves Issa!

“The time has come for me to move on to focus on my art, travel, and other interests,” Daniella Helayel said. “Creating Issa has been one of the most rewarding things in my life. I may be leaving, but the Issa girl will live forever in my heart.”
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The designer who put the London-based brand Issa on the map is leaving the company she founded. An official statement will be released later today, but Vogue UK is reporting that she’s been unhappy for some time and her departure isn’t a surprise.

“The time has come for me to move on to focus on my art, travel, and other interests,” Daniella Helayel said. “Creating Issa has been one of the most rewarding things in my life. I may be leaving, but the Issa girl will live forever in my heart.”

Considering that Kate Middleton is probably the ultimate “Issa girl,” it shouldn’t be hard to keep the brand alive and thriving. The timing of the announcement is a little strange considering Helayel recently designed a collaboration with Banana Republic and The Outnet. However, Blue Farrier who has previously worked at Chloè, Stella McCartney and Anya Hindmarch will succeed Helayel.