Dannijo Steps Into Footwear


The Snyder sisters want to dress their woman from “head to toe,” so today’s news is an obvious natural step: shoes!

Dannijo's Danielle Snyder and Jodie Snyder Morel are stepping into footwear. Their first collection, out next spring, features 24 styles of booties and sandals inspired by their travels, including a recent trip to Paris. The design duo will work with a licensee—Eric Rutberg of Transparent Footwear Inc.—who has also worked on shoe lines for L.A.M.B and Badgley Mischka.

“Because shoes is a very different category than handbags and jewelry, we wanted to partner with an expert with significant experience in the shoe industry,”Snyder told Women’s Wear Daily.

The shoes will retail for prices starting at $250.