Day in the Life: Jodie Patterson, Doo Bop Co-Founder & Chief Creative Officer

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Jodie Patterson knows all about balance. Aside from ensuring her five children make it to school and do their homework, the former PR executive plays double duty at work as the Co-founder and Chief Creative Officer of Doo Bop, the premiere online beauty destination women of color. Plus, she also serves as its blog’s editor-in-chief. Glam caught up with the business-minded beauty buff as she finds time to test-drive the latest brands between video shoots, interviews, and even boxing up beauty buys for customers.

6:14 a.m.

Woke up 4 minutes before my alarm went off -- which is typical. Looked to my right and there was my 5 year old son snoring. Looked to my left and there was my PapaBear snoring. Typical.Popped up, grabbed my phone and checked emails while brushing my teeth. Applied a prewash oil conditioner to my face. Threw on sweats and a t-shirt.

7:00 a.m.

Woke up all 4 beasts with music and magic tricks. Helped each of them shower, detangle curls, dress, and eat breakfast. Packed lunches and literally tossed the kids into the truck.

8:05 a.m.

Dropped little beasts and PapaBear at school. He teaches math one day a week -- volunteer/passion work.

8:09 a.m.

Blasted the radio while I cruised down the streets of Brooklyn -- alone for the first time today and enjoying freedom! Woohoo!

8:15-8:55 a.m.

Sat in parked truck and respond to emails and social media while waiting for alternate side of the street parking. The rain is pouring down!!! I'm chilling.

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9:00 a.m.

Ate breakfast - 2 eggs, avocado, hot herbal tea. Straightened up house.

9:30 a.m.

Shower and dress for the day! I'm currently using 2 brands for skin care: Verso and Vichy. They keep me radiating light from my face, so not much make-up is needed.

10:00 a.m.

Tedious but essential desk work. Sat at my desk and packaged orders from customers. Read WWD. Worked on my presentation for the Spelman College Beauty Seminar that takes place in two weeks in Atlanta.

11:00 a.m.

For the next hour it's all about content. Phone interview with Nhi Mundy, Co-Founder of the lifestyle site, An Afternoon With, for her DooBop profile. Transcribe a previous interview I conducted of TV personality Bevy Smith.

12:15 p.m.

Hoped on the A train from Brooklyn to midtown to film more shots for my episode on The Drive - Personal Stories of Dynamic Women.

1:45 p.m.

Zip over to the office in Soho to do a Google Chat with make-up artist Tia Dantzler, Creative Director for Fashion Fair, and some of my favorite bloggers.

3:00 p.m.

Working-lunchtime! Now is when it gets fun! I play around with new make-up sticks by Ashunta Sherif that I'm thinking about selling on our site. (It's a tough job but someone has to do it!) I'm always on the hunt for new and innovative brands from all over the world. This is really one of the best times of my week.

5:00 p.m.

This is when I get grounded. Picking up my kids from school is one of the most enjoyable times of the day. Sometimes PapaBear and I do it together. I dash on the 6 train back to Brooklyn to laugh, run in the park, and get dirty!

6:30 p.m.

Homework, homework, homework. We are a family of students. At the end of the day, all of us converge in the living room to do homework (and sometimes solve world problems with my altruistic teen).

7:30 p.m.

Dinner is served! PapaBear makes a delicious African stew. (And I stay on top of clean-up duty!)

8:30 p.m.

Bedtime stories and prayers.

9:15p.m.

Helped my teen with anything and everything she asked of me. She's my light!

10:00 p.m.

Last minute emails and a couple of Instagram, Facebook, and Twitter post.

11:00 p.m.

Climbed into bed with my "better half" to catch 22 minutes of Fresh, a Netflix documentary on farming and healthy eating. Can't keep my eyes open much longer. Night, night!