Day in The Life: Petra Strand, Creator of PIXI by Petra

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Petra Strandis a makeup master with 20 years under her belt, touching up the faces of stars like Helena Christensen, Oprah Winfrey, Pixie Lott, and many more. Her ethereal beauty line, PIXI by Petra, has been a Target exclusive since 2008, providing beauty buffs with youthful and multitasking “makeup to wakeup,” all without breaking the bank. Glam caught up with Strand in the Big Apple as she unveiled what the brand has in store for Spring 2015, and managed to squeeze in calls home and a little shopping in between.

7:00 a.m.

Wake up time! I got a full eight hours of sleep in my hotel. These days, with my 5-month-old twins, I usually just get a few hours of sleep at a time, so this is a luxury.

7:10 a.m.

Tea, a quick check of my email, and some prep for this week’s Petra Personally blog (this post is all about the new holiday collection!).

7:30 a.m.

Time to get dressed for the first half of the day and prepare my outfit for the PIXI by Petra spring/summer 2015 preview event tonight—I can’t wait! I’m doing a quick “no-makeup” makeup look for the morning; tinted moisturizer, flesh-toned liner in the inner rim of my eyes, and a few swipes of mascara.

9:00 a.m.

Breakfast business meeting—a busy PIXI girl is always multitasking!

11:00 a.m.

I FaceTime in the cab with my husband and the twins at home. I miss them after being away for barely 24 hours.

11:45 a.m.

Lunch at ABC Kitchen (their crab toast is to die for!) with my sister Sara, who lives in New York. I love catching up, laughing, and getting some family time in—never a dull moment when she’s around!

1:30 p.m.

A quick shopping break at some of New York’s must-see shops: Henri Bendel, Barneys, and my absolute favorite, ABC Carpet & Home. Even if I’m not buying anything, I love to browse and get inspired by the buzz of New York.

3:10 p.m.

Time to get my hair blown out and get ready for tonight’s event. I’ve chosen one of my favorite peachy dresses, and am doing my makeup in the same tones—fresh and glowing with a bit of soft coral balm on lips.

4:30 p.m.

Arrive at the event and greet my amazing team! The space looks fantastic, all dressed up like a sunny beach party, even during a rainy fall day in New York. I help with a few last-minute décor choices and discuss the new line with my fantastic makeup artists.

5:00 p.m.

Event starts at the stunning new Target Studio and attendees pour in. It’s so great to spend time with both new and long-time PIXI fans. Amazing drinks and hors d'oeuvres being served and PIXI-pretty makeovers happening!

7:50 p.m.

Dinner with my team at Fig & Olive—love the atmosphere and the pasta there is the best! It’s such a great way to celebrate a successful event. Go team PIXI!

11:15 p.m.

Back to the hotel from dinner where I check emails, pack up, shower, and prepare for an early flight home to sunny California!