Dove Devotion: Why We’ve Swapped Our Body Wash


While you may be under the impression that all body washes are created equal, Dove is different. After years of lathering up with soaps and scrubs that stripped our skin of essential nutrients and natural moisture, we were ready for something different. It took changing our product to a different, more hydrating cleanser, though, to figure out that things could indeed be better. Dove’s breakthrough formula, the brand’s gentlest cleanser ever, officially changes the way we wash our body. Still don’t believe us? Check out how other body washes (versus Dove) strip away pieces of paper that represent the top layer of your skin in this telling video. The truth is ugly.