DreamDry’s Got the Golden Ticket to Beauty


Rachel Zoe is taking the Willy Wonka approach to spoiling her DreamDry clients.

To celebrate the blow dry and braid bar’s one year anniversary, each salon will hide golden tickets under random salon chairs for clients to win amazing prices. We’re talking tickets to Zoe’s runway show during New York Fashion Week, a complimentary DreamDry VIP room party, free workouts, makeovers, and even free beauty swag.

The salon is even adding a few variations of their signature styles for more customized coifs, including the Soph-arrah, which combines the flip of the Farrah and the volume of the Sophia. “A hairstyle is such an important element in expressing one’s personal style and DreamDry is the ultimate destination for making every day glamorous,” Zoe shared. “Introducing DreamDry to New York City has been so amazing, and I’m looking forward to bringing salons to more cities all over the country.”

With NYFW merely days away, we’ll be sure to stop in, snag a style, and try our luck for a chic seat.