Drew Barrymore’s Flower Brand Blossoms into Fragrance


Drew Barrymore’s garden of beauty buys is growing with a new branch of fragrances.

In lieu of simply slapping her name on a celebrity perfume, the multi-tasking mom wanted her first scents to tell a story. “A very wise person, who will remain nameless, once said, ‘Think about the longevity and your broad vision. Don’t take easily available right now.’ It scarred me and stuck with me in the best way,” she explained to Women’s Wear Daily. “This collection of [Flower] fragrances is actually about a story and has an emotional association. The story really is about a woman who is multifaceted.”

The result is a day in the life of a Flower girl and since the scents share similarities, they can be layered for a customized blend all your own. The three scents will be available at Walmart, a well as on its site, in October and prices will range from $9.98 for a roller ball to $24.98 for a 30 ml. bottle.

Cherished, which represents the morning, has a focus on the warm fuzzies. “The nuzzling nature of when a woman is with the thing that is most important to her and her family and in her home,” she said. The aroma blends notes of morning dew accord, sparkling cassis, and Italian lemon on top; iris petals, springtime lily of the valley, and cabbage rose – a favorite of Barrymore – at the heart, and a base of Tahitian vanilla, clean cotton musk, and creamy sandalwood.

Radiant represents the girl on the go who aims to feel fresh throughout the day. As such, dewy greens, sparkling Italian bergamot, and watery calone open the eau de parfum. The scent centers around cabbage rose, pink peony, and magnolia while crystalline musks, pink amber, and blond woods round it out.

Sultry closes out the day with a chance for romance with a combination of purple plum, cranberry cocktail, and pink pepper to start with a heart of night blooming jasmine, cashmeran, and juicy blackberries. Patchouli, Madagascar vanilla, and sultry musks anchor the scent for a night out on the town. “By this time, it’s nighttime and there is hopefully romance in our life,” Barrymore shared. “It is aspirational, it is the escape and it is the need to keep everything alive.”

This is just the beginning for Barrymore as she looks for fresh ways to expand her beauty reach. She said. “Hopefully, this can come out, stand the test of time, grow, evolve, change and not just be a one-off.” We can’t wait to see what else the star has up her sleeve!