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On a very special, very humbling, and very validating media excursion recently, I found myself at St. Jude Children's Research Hospital alongside celebrity makeup artist, Mickey Williams as she contoured and colored the faces of a group of girls battling cancer and in need of a beauty break.
My fellow lipstick lovers and mascara mavens will understand what I mean when I say that sometimes, it just feels right to escape in the magic of makeup. Getting creative with cosmetics offers the possibility to transform, delight, and romanticize one's day. With the help of Lancôme, Williams played with that concept on her brave clients, and I got to watch a master at work.
Aside from falling in love with that Penelope Cruz approved Lancôme Grandiôse Wide-Angle Fan Effect Mascara she was using on the girls, I also picked up a few new skin obsessions courtesy of Williams's special bag of beauty. The Génifique collection, she shared, which consists of the Advanced Génifique Youth Activating Concentrate, the Génifique Light-Pearl Eye Illuminating Concentrate, and the Génifique Yeux Eye Cream, "helps makeup apply effortlessly thanks to the formula's transformative, radiance-boosting benefits" (her words, not mine).
She was right. The trifecta of youth-management infuses my skin with the right amount of hydration and radiance, and I feel confident knowing I am preventing against future wear and tear. Foundation goes on smoothly, and I'm a happy gal for the rest of the day. Best of all, the bottles give back.
In honor of Lancôme fifth annual Génifique Day, for every Génifique product sold on October 24th and 25th, $7 will be given back to St. Jude Children's Research Hospital. I've seen first hand where that donation money goes. It makes sure that no family ever receives a bill for their child's treatment, travel, housing, or food, despite the fact that it costs $2 million a day to operate the hospital. It supports the life-saving research and treatment conducted at the hospital, which has grown to become the leading way our wold understands and treats childhood cancer. It goes into helping the St. Jude team eradicate this disease, so that that cancer will no longer be the number one cause of death in the US for children 14 and younger. Just three bottles pay for one bone marrow needle.
Before you shop, you can Instagram or Tweet an image of yourself posing with your hands in the shape of a heart with the #LancomeGivesBack hashtag, and the brand will make a $1 donation to St. Jude in your honor (up to the $20,000 goal). Here's Glam.com's shot as an example.