Giorgio Armani Gets Lippy



With a new fragrance fronted by Cate Blanchett on the way, Girogio Armani has even more beauty up his sleeve.

Rouge Ecstasy is his newest lip color line that provides the pop of pigment we want without sacrificing the moisture we need. 36 colors in three different categories comprise the collection: Incognito for second skin shades and browns, Fatal in bold reds and purples, and Eccentrico’s array of pastel to pumped up pinks and corals.

“Each of the 36 colors can suit any woman in any mood of the day, because they each have a different recipe, playing with different levels of pigment, pearl and brightening fillers,” Véronique Gautier, international general manager for Giorgio Armani Beauty explained to Women’s Wear Daily. “The reds are true reds but not overpowering; the beiges are soft and luminous but never too white, yellow or chalky. The corals are fresh and never look painted on, the bois de rose and brick colors are muted but sophisticated, the darks never look dull.”

The lip color hybrid – the first “triple c” lipstick with color, comfort and care – boasts a new proprietary Melting Cream Complex that delivers skincare benefits through a high concentration of moisturizing pastes to ensure the color won’t dry out your pout. The formula also contains a 3R serum complex with linseed, Pro-Xylane and vitamin C.

To add more dimension to the shades, the brand also infused Kaleidoscope Pearls technology that combines a blend of translucent and multifaceted pearlizers that diffuse color to change its appearance. “Rouge Ecstasy does not sparkle, but it keeps diffusing a colored light that makes color more vibrant,” Gautier said.

Talk about giving your lips a little TLC! We can’t wait to pucker up with these pout perfectors when they hit shelves at Saks Fifth Avenue, Nordstrom, Neiman Marcus, Sephora, and select Bloomingdale’s and Armani boutiques in September.